Keyword Density in SEO

Keyword Density in SEO

Keywords are the foundation of SEO. It helps your content get top rank. A few years ago, some marketers used keyword stuff to boost their website rankings.

But today everything has changed and it is not working as before. Now search engines have become much smarter.

Today in this article I will tell you what Keyword Density should be for SEO.

Keyword Density in SEO

What is the density of keywords?

How many times have you used targeted keywords in your content?

For example, if a Blog Post has 700 words and the keyword is used 7 times, it means that the keyword density in the article is 1%.

How to calculate the keyword density.

(Number of keywords / total number of words) *100

If you want to know the keyword density for your content, you need to:

  • Your keyword
  • Total number of words per page
  • Next, divide the number of your keywords by the total number of words on the page, and then multiply the result by 100.

You can use these free keyword density testing tools:


Also, if you are a WordPress user and use Yoast SEO on your site, you can easily see the keyword density for your content. Just add your focus keyword, it will show you the density of the keyword which has many corrective steps.

What percentage of keyword density should be?

Let's face it - keyword density is of little importance these days. Google recommends writing articles based on the user experience. Use keywords in your article carefully and put your keywords in the right places. This will give you better results.

If you think that if you use keywords, again and again, you will get a high rank in SERPs, then you are absolutely wrong!

This can be really bad because Google may view your page as "keyword stuffing" and may penalize you.

I recommend that you keep the keyword density 1-2% with semantic keywords. Semantic keywords are words that are synonymous, variable, or related.

What is Keyword Stuffing?

Keyword filling occurs when the user repeats the targeted keywords over and over again in order to manipulate their rankings in the search results.

At one time, this was a very popular strategy for getting top rank in SERPs. However, it is not used today and is considered black hat Blogspot SEO Tips.

You should avoid this because keyword stuffing is against Google's quality guidelines, and can lead to search engine penalties and removal of your page from the SERPs.

Here are some quick tips to get the keywords in the right places:

  • In the title tag (at the beginning of the title)
  • in permalink
  • In H1 and H2 tags
  • at the beginning of the article
  • at the end of the article
  • Meta description
  • Use in the alt tag of the image

I would like to say again: if you use the same keywords over and over again in your content, it makes your content unnatural and spammy. In addition, high keyword density creates a poor experience for the reader.

Now that you have a better understanding of keyword density, I've shared some keyword research tips and tricks for you.

Use high search volume keywords - 

this is very important. The more people search for a keyword, the more traffic you will get.

Use long-tail keywords - 

if your site is brand new. If you want to target keywords that have very little competition, then long-tail keywords can be very useful for you.

Use Less Competitive Keywords - 

Always choose less competitive keywords for your content. This increases the chances of your content appearing on the first page of Google.

Use Related Keywords - 

Use relevant keywords to better refine your content. This helps Google better understand what your content is about.

Last thought

There is no clear answer as to the density of keywords by search engines. Most SEO experts believe that the ideal keyword density should be around 1-2%.

Create high-quality and valuable content for your readers. After writing the article, you can add keywords and increase the keyword density by 1-2%.

Also, search engines use semantic keywords to understand what the page is about and then to rank the web page.

One small request, if this article proves useful to you, don't forget to share it!

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